A website feedback tool is essential to any company in the present day that wishes to enhance the experience of its customers and increase conversion rates. But it is important to note that not all feedback tools are created equal, so it’s crucial to determine what you’re looking to find before choosing.

Selecting the best feedback tool can be a challenging task. There are a variety of alternatives to consider, and there’s no universally applicable solution. In the following article, we’ll look at some of the most well-known website feedback tools in the marketplace today and discuss their strengths and weaknesses.

What exactly is a website feedback tool?

Website feedback can be a method to gain valuable insights and feedback from your customers and site visitors on your site. It allows you to learn how users use your site and what they like and do not like. These can be used to improve the user experience on the site, track user feedback, and provide insight into how people interact with the website.

A website feedback tool can be a fantastic method of tracking and managing the critical feedback of your site’s users. These tools can help you analyze, collect and provide insight into the visitor’s behaviour and preferences.

What are the kinds of feedback on websites?

Voice of the Customer Surveys: 

The Voice of the Customer Surveys help businesses understand what customers like and their opinions about particular products or services. They can help them gather feedback on what they should do to make changes to improve the customer experience.

The objectives of the voice of the customer survey tools, such as Hubspot, Feedbackify and Survicate. These tools collect data to improve the quality of products and services, ensure that customers are satisfied, and provide exceptional customer support. VOC surveys are available in various varieties, from open-ended to multi-choice and yes/no surveys. It can be used in conjunction with routine NPS, CSAT, and CES surveys.

Voice of the Customer surveys collects feedback from customers and potential customers about what they think of a product or service. It could be utilized to evaluate customer satisfaction and gauge the likelihood of buying it again in the future.

In that regard, Voc surveys come in different forms, including:

  • Pop-up surveys (immediately displayed on a particular trigger).
  • Surveys that exit (when you try to leave the site).

Feedback widgets 

A feedback widget can be an opportunity for a business to gather feedback from customers and customers. They’re typically embedded on the business website, giving visitors the opportunity to leave feedback about the site and the products or services they’ve been provided with.

Feedback widgets are provided by customer feedback tools, such as Saasfe, Hotjar, etc. They support interactive forms that collect feedback from customers on their experiences with the product or service. Feedback widgets also allow developers to receive instant feedback on how customers use their products, fix bugs, enhance the design, and create new features.

Feedback widgets offer more than a tool to gather feedback. They’re also a chance to learn about your visitors and improve your website based on their preferences and needs. They also offer excellent customer service. Feedback widgets can come in many types. They can be straightforward questionnaires, whereas others could be more complicated, with numerous questions and answers.

Feedback Forms

Feedback forms are a simple way to gather details about your website and what others think of it. Feedback forms let you gather data about specific subjects or areas of your website that you would like to gain more information into.

For instance, if you are interested in knowing what visitors are thinking about the layout of your website, It is possible to ask their opinions by asking them a specific query or question set in the form. Tools like Google Forms, Typeform, and so on. can be used as feedback forms on various websites.

Feedback page

Companies utilize community tools, such as Saasfe, Uservoice, and UserEcho, to gather feedback from their clients. They usually take the form of feedback forums as well as feedback pages. Feedback pages are an excellent method of collecting customer feedback and making adjustments in line with the feedback.

Companies design dedicated feedback pages that offer a public forum for their customers to share new ideas, submit bugs, and learn their opinions about the new features they’re developing. If feedback portals are integrated with public roadmaps and product changelogs, they offer an end-to-end solution for closing the feedback loop from users.

Utilizing tools like Saasfe, companies can begin an entire product development process by listening to their customers’ ideas, requesting their input, prioritizing features and feedback according to goals for the business, and then displaying developments with public roadmap changelogs.

Visual feedback

Visual feedback, also known as usability feedback, collects user feedback. Visual feedback tools allow for the ability to provide a more visually-based method of providing feedback. They highlight specific web page elements (including buttons or text, images or other elements) and provide feedback on these.

Visual feedback tools assist developers and designers in learning how their users use their software, for example, the BugHerd tool, Usersnap and Marker and others.

Traditional surveys: 

Traditional surveys allow users to pose questions and receive responses quantitatively. They also allow you to understand the demographics of your target audience better and determine what they prefer regarding design, content, and so on.

Survey tools like SurveyMonkey, Qualtrics, and Mopinion are utilized for research in marketing, customer satisfaction, employee engagement, and internal processes. They can assist companies in making choices about how they can improve their services and products by collecting feedback from their clients or employees.

Review and ratings: 

The customer is king. Customer reviews and ratings are among the latest kinds of royalties. According to studies, more than 90% of buyers review online before purchasing. Reviews and ratings are fantastic methods to understand a service or product’s overall quality and performance. They aid people in making an informed decision before purchasing something or using a service.

A review is a way to evaluate an item, like an item, service or its performance. They are people who have used the product or about products or experiences. Ratings are a measure of the quality of an item when compared to another product. Ratings may vary from “good,” “poor,” “excellent,” etc. However, they typically use a scale of 1-to-5 or even 1-5 star ratings.

Online tools for rating and review like TrustPilot Bazaarvoice, Podium and others. They permit users to write their opinions about the products and services they use in reviews and collect feedback on their products and services.

What are the advantages of using a website feedback tool?

Website feedback tools won’t just assist you in collecting feedback from visitors to your site but assist your business in moving towards development. They help you better understand your customers’ opinions about your service or product. Benefits of using online feedback tools include:

  • Feedback tools for websites assist in evaluating the performance of a website as well as its design of it. It also gives an insight into what users have to say about the site and their experience.
  • Website feedback tools can help you identify any potential issues in a website and/or product before they become serious. They also offer crucial information about how your customers interact with your site.
  • They aid in improving your conversion rates by giving you access to important information that can help you provide a better experience for your customers.
  • Website feedback tools will assist you in understanding what your customers would like and require and help you understand what they think is appealing or not about your website.
  • It creates a one-on-one relationship with the clients. It assists in improving the satisfaction of your customers by gathering their feedback and providing them with a voice in what they think about your service or product.
  • It offers an insight into the user experience crucial in developing new features or modifying existing ones.

What is the best way to select a feedback tool for websites?

Various website feedback tools are available, and there’s no one-size-fits-all. Picking the right tool that fits your budget and needs is vital. Many factors will help you select the best tool for feedback on websites to meet your requirements, such as the features it offers, its price and compatibility with other software. When choosing a feedback tool, it is important to be aware of the following aspects:

  • What features do you want for a feedback tool on your website?
  • What kind of feedback do you want to get?
  • What do you think of your preferred options regarding the design of your home and its usability?
  • What is the reason you are collecting feedback? What’s your purpose?
  • Are they mainly for feedback or for employee feedback?

A quality feedback tool for your website must include the following features:

  • Simple user interface
  • Installation is simple
  • Flexible questionnaires that can be customized to fit your requirements
  • Responsive customer support

Track feature Requests: Capture customer requests and then manage and prioritize features in one location, using feature tracking and feature voting tools such as Saasfe, Uservoice, etc.

Usability Testing: Understand the way that customers interact with your products and fix UI and issues with user experience using Usability test tools such as UserTesting, Usersnap, etc.

Bug reporting: Track bugs from your customers and team members through a form or visual feedback. Update all your stakeholders as bugs are solved using bug tracking tools such as Saasfe, BugHerd, etc.

Gather NPS and CSAT scores: Traditional surveys are employed to gather Net Promoters Score(NPS) and Customer Satisfaction Score(CSAT) from customers to determine customer satisfaction and loyalty. You can try SurveyMonkey and Survicate.

Collect feedback: Create and share a dedicated feedback page that collects all kinds of feedback from customers as well as a priority system for ideas by displaying progress on an open roadmap, and complete the feedback loop with announcements of new features, using tools for customer feedback such as Saasfe and others.

Online reviews: Collect online reviews and reviews from your customers, which will act as social proof and aid in building trust between your company and its customers through review platforms such as TrustPilot, Bazaarvoice, etc.

Improve Conversions: Improve conversions and learn what happens when users sign-up and what happens once visitors arrive on the page, and what features or content make them want to pay websites analytics tools such as Hotjar, Pendo, etc. can help.

App Feedback in-app: Collect feedback from users in the app, and monitor the behaviour of users without sending them elsewhere using tools for feedback in the app, such as Saasfe, Pendo, etc., to enhance customer experience overall.

15 Website Feedback Tools To Be Used In 2023


Saasfe is website feedback and features tracking software that assists in managing all phases of feedback, from recording feature requests to prioritizing features to inform the product roadmap and sharing updates to the changelog product.

website feedback tool

Saasfe lets you record and monitor all feedback from users and then organize and analyze it all in one central location. Also, you can update your users with the most crucial feedback and inform users of what’s new by releasing notes.

Saasfe Pricing: Starts at $24/month.

Use cases: Best for tracking feature requests, website feedback and online comments, idea management features, feedback widget, feature voting for in-app feedback, road mapping, and a product changelog.

Are you interested? Start your free trial today.

2. Hotjar

Hotjar is a revolutionary analytics tool for page views and recordings of user sessions. It gives feedback and analysis, including heatmaps, forms analytics, and visitor records. Through these tools for analysis, businesses can track and track user behaviour. Additionally, it offers visual representations of site visitors and their behaviour when they use the site.

Hotjar allows users to create custom surveys and feedback surveys. They can activate them at various times, like right after loading the page and when a user tries to quit a page.

Hotjar Pricing: Starts at $39/month.

Application: Ideal for web analytics, user behavior visualizations and monitoring.

3. Typeform

TypeForm is software for surveying solutions to manage customer feedback management processes. It can allow the creation of easy forms such as surveys, surveys, and questionnaires. It facilitates the survey creation process through a wide variety of templates available, and surveys can be created for different purpose-driven purposes, such as lead generation.

A free trial version of Typeform offers features such as unlimited questions and answers, exporting options for data as well as templates that can be easily created. Customized themes.

Typeform Pricing: Starts at just $35 per month.

Usage CaseBest option for users and traditional online surveys

4. UserVoice

UserVoice was established in 2008 and was able to serve a wide range of customers across the world. It is geared towards enterprises that are looking to collect feedback from their customers, process support requests, and improve customer satisfaction.


UserVoice allows businesses to build feature request-based voting boards for users to express their opinions as well as opinions and votes and also helps prevent duplicate feedback.

UserVoice Pricing: Contact for a custom quote.

Application: Ideal for the management of feedback on products.

5. Usersnap

Usersnap is a visual feedback tool and bug tracking software that allows screenshots of the web’s current content to inform users effectively about problems and share feedback between customers, developers and anyone else involved in improving user experience.


Usersnap Pricing: Starts at $69/month

Application: Best for usability testing and feedback via visuals.

6. SurveyMonkey

SurveyMonkey is an all-in-one survey tool that allows users to create a survey on the satisfaction of customers surveys(CSAT) along with NPS to gather feedback on the quality of products and services, and employee engagement surveys gauge the level of satisfaction among employees within the organization.


It lets users take surveys and monitor results via a dashboard. It has particular points that are filtered to show only certain parts of your survey. It assists in identifying customer loyalty patterns and collects real-time feedback.

Prices for SurveyMonkey Beginning at $25/month

Utilization Cases: Ideal for surveys online as well as customer insights

7. Pendo

Pendo is a simple-to-use tool for product analysis that offers amazing insights into customer behavior. Pendo Feedback helps collect the customer’s needs directly into your application without disrupting the user experience. Internal teams may also make a request on behalf of customers and send these as an internal form of feedback.


Pendo Pricing: Custom Pricing

Usage case Ideal for product analytics and feedback

8. HubSpot

HubSpot is an online CRM platform that provides customers feedback as a component of their Service Hub product and helps businesses attract customers as well as convert leads into leads. Maintain and close customers.

Hubspot helps customers feel heard and appreciated throughout their journey by providing survey-based customer feedback powered by CRM like the Net Promoter Score (NPS) survey that assesses the level of customer loyalty over time.


Surveys on Customer Effort Score (CES) questionnaires to determine how easy it is for customers to access prompt support, as well as customer Satisfaction Surveys(CSAT) to determine the extent to which satisfied customers play a role in the journey to customer satisfaction.

HubSpot Price: Starts at $45/month.

Use examples: Customer feedback surveys, NPS CSAT Surveys, and NPS CSAT Surveys

9. Survicate

Survicate, is a survey software and NPS software that lets you gather more customer feedback and provide a better service. Send surveys to specific recipients via emails, links, or via chat. Choose from a variety of pre-defined surveys.


Conduct targeted surveys on websites to gather customer feedback, which is supported by dashboarding capabilities, CSV and XLS exporting options, and NPS analysis.

Survicate Pricing Pricing: Starting at $129 for a feature per month

Application: The best for customer satisfaction and NPS surveys.

10. Trustpilot

Trustpilot is a reviews management software that lets to build trust with customers as well as potential customers. It streamlines the process of collecting reviews, allows customers to submit feedback, and offers an online dashboard that allows you to track the number of reviews you have collected and respond to any feedback.

The site also has widgets that connect to websites and display amazing reviews that can increase CTR and conversions for paid search. You can also boost your presence on the internet with Trustpilot.

Prices for Trustpilot: It starts with a no-cost plan.

Utilization Cases: Reviews and online ratings

11. Qualaroo

Qualaroo is an online Voc Survey Feedback Platform that assists in gaining qualitative information through easy-to-access online surveys. Its primary characteristics include the ability to analyze sentiment cookies data streaming, customized properties and responses. It also has a library of questions that can be used as the basis of the survey you want to conduct.

Qualaroo Price: Starts at $100/month.

Application: Best for feedback on websites, UX, and surveys.


UserReport assists you in identifying your customers and monitoring their satisfaction with your site. The UserReport online system for feedback and surveys allows you to collect feedback from customers and data about them.

UserReport Pricing: Contact to get a quote.

Use Cases: Online surveys, Community feedback.

13. Mopinion

Mopinion lets its users build customized online feedback forms that incorporate diverse CX metrics like NPS, CES, and CSAT and trigger them on the basis of rules like mouse movement and exit intent and many more.


It also offers visualization on customized dashboards, labels and analysis of the text. Users can utilize proactive alerts and views based on their role to take action on feedback.

Prices for opinions: Start at $229/month.

Use Cases: User feedback forms, NPS forms, as well as CSAT forms.

14. UserEcho

UserEcho allows you to build a community that can help customers in just a few minutes. It has a forum for support which allows you to vote for suggestions on feedback forums and helpdesks, along with a living chat.


Price for UserEcho charges a license cost per agent.

Use Cases: Feedback forums, customer assistance.

15. Qualtrics

It is an internet-based questionnaire and survey tool that provides a variety of questions and templates for surveys. It also supports features like display logic, email triggers and even SMS notifications for surveys. Qualtrics allows customers to be aware of every moment and takes steps to deliver exceptional experiences through feedback surveys.


Qualtrics Pricing: Custom Pricing

Use case: Online surveys.

How can I start with feedback on your website?

There are many tools that help you gather and organize feedback; you should look at the one that will allow you to discover the information from feedback without having to jump through hoops.

The perfect website feedback program is not limited to the basic things but also takes other household chores off your to-do list. It should inform customers of the latest releases, thus closing this feedback loop providing useful information, and bringing everyone on the same page.

Saasfe can do all of that and more.

Saasfe assists SaaS businesses in becoming more customer-focused by bringing together feedback from multiple apps, prioritizing customer needs, communicating with them, and closing feedback loops.

Join us for a no-cost trial today, or look through our low-cost pricing plans to determine if Saasfe is right for you.