Creating a product portal can show your customers, investors, and other stakeholders the progress made with your product. You can showcase the momentum of your product with Changelog.

Since Saasfe was founded, we have been writing product changelog. We have been fortunate to see the benefits of Changelog. Writing a product changelog on an ongoing basis has several benefits.

  1. Customers will be able to see that the product is still in active development
  2. This boosts team morale as they see their work being shared with the world
  3. Investor trust is key to making progress
  4. You can help recruit top talent by displaying your work via Changelog

How do you write a public product changelog?

Here are some tips to help you create a public product changelog that is both effective and engaging. Before you begin writing your product changelog, make sure you know your brand voice and how it should sound to the reader.

How to structure a public product changelog

This image provides a template to help you create a public product changelog. It’s simple, effective, and well-established for people who read Changelog. As you can see, the main feature is the most important. The rest of the content tells the reader about minor changes you made to your product.

What should you write in a public product changelog?

It can be difficult to decide what information should go in your product release notes or changelog. This is especially true if you ship so many features in one week. It is important to remember that release notes are written for your readers. You are not writing the release notes for your own benefit or to brag about your product.

This list will help you create better product changelogs and release notes.

  • This is a message you send to your reader, not yourself. It is your way to gain the trust of customers, users, and other stakeholders. Do not focus on the technological advancements you made to the product.
  • Discuss what your customers see ->. Write about the features that directly impact your customers. It doesn’t matter if you write about a major backend migration or a framework change for your front-end code.
  • Use the 1:2.n formula. -> Concentrate on one big feature, two small features, and a set of important bug fixes or performance enhancements. This structure will allow you to keep your Changelog consistent and make it easier for future team members to follow the same format that you have created.
  • Add media elements — including a video or image that showcases the feature update is a big help. Your reader will find it easier to consume video and understand the new feature.
  • Tease the next major release. Using the last line in your product changelog is always a good idea to hint at what’s next for your customers. This increases their interest in your product and encourages curiosity about your next Changelog.
  • Thank the people who contributed to the feature. This isn’t a big deal, but it is important that you acknowledge the people who helped create the feature. Saasfe offers a dedicated feature where you can show appreciation and tag team members to a changelog entry.

Who should create a public product changelog

Saasfe, rotate the responsibility for writing a changelog. The person responsible for writing the Changelog would have to be the one who actually worked on the feature. This allows us to give our customers more information about the feature and gives our team an opportunity to interact directly with customers via product changelog.

If you’re a startup and are tight on your responsibilities, the Changelog should be written by the person who signed off the feature. It could be either the founder or the product manager.

Which tool should I use to create a public product changelog?

Many product teams trust Saasfe as a product changelog tool. Saasfe makes it simple to create, schedule a time or publish a changelog posting immediately. Saasfe is helping product teams to publish and share thousands upon thousands of changelog entries, creating strong bonds between their customers and the team.

What should you do after publishing a product updatelog?

Distribution. This is the best way. You can use a product update tool such as Saasfe to automatically send product updates to customers.

The Changelog can be shared via any social media channels, including Twitter, LinkedIn and Facebook. You can get more visibility to help you understand the impact of the feature that you just shipped.

At what intervals should Changelog be published?

It is crucial to consider the pace at which new features are built within your organization to align publishing changelogs and ship new feature development. If you use agile development methods, ensure that the spring ends with the publication and writing of the Changelog. This is not when the feature goes to production.

Writing a product changelog can be the most rewarding activity for a product team. It helps boost the morale of your engineering team since they see the feature go live with the new changelog post and get instant responses for your changelog entry via reactions. Product release notes are a crucial way for the success of your product.

To start publishing your product changelog, you can try Saasfe for free. It’s easy to use, integrates into your workflow, and is powerful enough for your customers to be engaged.